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8 Quick Tips to Choosing a Domain Name

Your domain name is the center of your Internet identity. So what type of things should you take into consideration when choosing the name that will represent you on the Web? Jumpline.com offers these 8 handy tips.

1. Keep it short

Although some places allow you to register a name with up to 63 characters, you have to keep in mind that people need to be able to remember it, and easily type it into their browser. Try to register the shortest name that your customers and visitors will associate with your Website. The general rule of thumb is, keep it under seven characters if possible. (Not including the suffix.)

2. Dot What?

There are many different extensions available right now. For businesses, we recommend a .com suffix. It is the first extension that most people try when searching for a Website. Also, since it is one of the oldest extensions, .com shows that your business has been around for a while and that you have a well-established presence on the Web.

3. Avoid Trademarked Names

There are two really good reasons for this. First, it’s not very nice. We have all heard the stories about the zany guy who thought ahead and bought "some-huge-multi-million-dollar-company.com" and sold it to the company for enough money to retire on. But, remember that those companies, like yours, have spent lots of time and money creating their brand, and what goes around comes around. Also, companies are no longer opening their pocketbooks to get their names back. They are calling their lawyers.

4. Register Your Domain NOW

Domain names are being snatched up faster than candy at the St. Patrick’s Day parade. You must register soon unless you want to get stuck with "the-domain-name-that-no-one-wanted.net". You do not have to have a Webmaster or an ecommerce department or a Web design consultant or... Heck, you don’t even need a Web page. Just get out there and register before you loose the opportunity to get the name you really want.

5. One May Not Be Enough

Sometimes, it isn’t a bad idea to register several similar domain names. If you have "yourname.com", register "yourname.net" so no one else takes it. You can register your full company name and a shorter, easier to remember version. Some people even register common misspellings of their company’s name. (You don’t need a separate Web page for each. Several domains can point to the same Website.)

6. Character Types

Just a reminder. Domain names can only use letters, numbers, and dashes. Spaces and symbols are not allowed. Also, domain names are not case sensitive.

7. Ask Around

When you have settled on several available name choices, see what your friends and clients have to say. A name that may make perfect sense to you may be too hard for other people to remember. Is your domain easy to say? Is it hard to spell? Do you have to explain why you chose the name?

8. Don’t Shell Out Large Amounts of $$$

At one time, companies were able to get away with charging reservation fees plus a "mandatory" $70 InterNIC fee. Recently, it was decided that other companies should be able to compete to sell domain names. This has lowered prices dramatically.

And remember, if you think that if you have found the right domain name, but you're not quite sure if it's the one... register it anyway before someone else does!

What to do when you forget to Renew your Domains

Probably one of the hardest things to do with an Internet business is remembering to renew the domain names you own. Even though there are several web and domain hosting sites that offer automatic billing; you have the option to bypass this when your purchase them. If by chance you've forgotten to renew your domain names then you just have to take a different approach.

If we took a survey we would hear that most people just let the domains go and purchase a new one. However, this can be detrimental if you own a business, and even more so if its doing well. The good news is; you do have opportunities that will help you get your domain names back before they are sold to someone else.

You've Got 30 Days!

When your domain names expire you can still get them back. Each one of them will come with a grace period of 30 days before they end up being up for sale again. The only problem is you will have to pay a penalty fee for letting them expire, and sometimes this can be a little too much to bear. It really depends on how determined you are to keep your domains, or whether it's in your best interest to let them go. Sometimes this can be the best option, especially if you can find better domain names for less.

Getting Insurance

Okay, so you're not purchasing an insurance policy for your domain names, but using an alternative as insurance is possible. Check to see if the company you're using offers a "backordering" option. It's definitely not the best option, but it's still a choice you can utilize. When your domain has been purchased by someone else you can place a backorder, but it could take years to get it back. So even though there is a possibility you might have to be patient.

Contacting the Purchaser

Just like the grace period will cost you more money, purchasing domain names from the buyer can be costly as well. In fact, we've seen prices shoot up 1000% overnight. Then again; some of them will just ask to be reimbursed for their own costs, so it never hurts to contact them. How important are your domain names? Once you're able to answer this question you will know whether or not this option is worth doing.

Alleviate the Problem

There are two things you need to do in order to keep this from happening. The first is keeping track of when your domain names expire. This can be done on your computer, your notebook, phone, or anything else that will help you remember. The other thing you should do is purchase your domain names for more than one year.

Most people are on a budget when they first get started with a website, which is why they opt for a 1-year plan. However, you can purchase your domain names for 5 years, and most importantly you will receive a discount in the process. This can be a huge advantage if you need to look at the long term picture.

Yahoo domain

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Having locate up more than a a small number of Web sites myself, single of the easiest ways I've found to contract Your Domain Setup and running is to simply function through Yahoo.

Yahoo will register your domains' names in place of under $10 a time, though as of this symbols, Yahoo is having a selling on domains in place of $2.99 apiece time. That's a fate cheaper than selected registrars I've seen with the aim of are still demanding to charge $20 or more immediately in place of domains.

Once you contract your domain registered, you still need to host it somewhere. Again, Yahoo has a regular answer, or several regular answers, in its Geocities service. You can drop down your domains in place of uncontrolled by the side of Yahoo Geocities, but you'll maintain ads. For a nominal fee ($4.95 apiece month) you can contract 500 MB luggage compartment and 25 GB apiece month move -- that's more than an adequate amount in place of nearly everyone starter sites.

If you host your Domains through Yahoo Geocities, you'll contract sufficiently of tools to help you design and get by your situate, an adequate amount to resolve immediately not far off from no matter which permissible you might hunger to resolve on the Net.

You'll maintain access to Yahoo Web Page Templates as well as a point-and-click designer, in addition to the capability to manually theatrical production with your domains' HTML.

Yahoo besides gives you choices in place of uploading, using their stress-free upload supervisor or the more traditional FTP in place of generously proportioned sites. E-mail is part of the package.

A topical addition to the Yahoo Geocities tools is the capability to start and get by a blog on your domains.

All in all, registering and hosting your domains through Yahoo is an stress-free solution in place of a mother country user or small organization.

Yahoo domain

The domain yahoo is lone of the as a rule widespread in the humanity and it has grow to be a sell leader by if the much desirable access to many services used for the customers. The original gadget you can benefit from through domain yahoo is the authorities of an email ID which will move out long way in launching you into a humanity anywhere announcement can happens with improve.

Having locate up more than a a small number of Web sites myself, single of the easiest ways I've found to contract Your Domain Setup and running is to simply function through Yahoo.

Yahoo will register your domains' names in place of under $10 a time, though as of this symbols, Yahoo is having a selling on domains in place of $2.99 apiece time. That's a fate cheaper than selected registrars I've seen with the aim of are still demanding to charge $20 or more immediately in place of domains.

Once you contract your domain registered, you still need to host it somewhere. Again, Yahoo has a regular answer, or several regular answers, in its Geocities service. You can drop down your domains in place of uncontrolled by the side of Yahoo Geocities, but you'll maintain ads. For a nominal fee ($4.95 apiece month) you can contract 500 MB luggage compartment and 25 GB apiece month move -- that's more than an adequate amount in place of nearly everyone starter sites.

If you host your Domains through Yahoo Geocities, you'll contract sufficiently of tools to help you design and get by your situate, an adequate amount to resolve immediately not far off from no matter which permissible you might hunger to resolve on the Net.

You'll maintain access to Yahoo Web Page Templates as well as a point-and-click designer, in addition to the capability to manually theatrical production with your domains' HTML.

Yahoo besides gives you choices in place of uploading, using their stress-free upload supervisor or the more traditional FTP in place of generously proportioned sites. E-mail is part of the package.

A topical addition to the Yahoo Geocities tools is the capability to start and get by a blog on your domains.

All in all, registering and hosting your domains through Yahoo is an stress-free solution in place of a mother country user or small organization.

Yahoo domain

The domain yahoo is lone of the as a rule widespread in the humanity and it has grow to be a sell leader by if the much desirable access to many services used for the customers. The original gadget you can benefit from through domain yahoo is the authorities of an email ID which will move out long way in launching you into a humanity anywhere announcement can happens with improve.

Having locate up more than a a small number of Web sites myself, single of the easiest ways I've found to contract Your Domain Setup and running is to simply function through Yahoo.

Yahoo will register your domains' names in place of under $10 a time, though as of this symbols, Yahoo is having a selling on domains in place of $2.99 apiece time. That's a fate cheaper than selected registrars I've seen with the aim of are still demanding to charge $20 or more immediately in place of domains.

Once you contract your domain registered, you still need to host it somewhere. Again, Yahoo has a regular answer, or several regular answers, in its Geocities service. You can drop down your domains in place of uncontrolled by the side of Yahoo Geocities, but you'll maintain ads. For a nominal fee ($4.95 apiece month) you can contract 500 MB luggage compartment and 25 GB apiece month move -- that's more than an adequate amount in place of nearly everyone starter sites.

If you host your Domains through Yahoo Geocities, you'll contract sufficiently of tools to help you design and get by your situate, an adequate amount to resolve immediately not far off from no matter which permissible you might hunger to resolve on the Net.

You'll maintain access to Yahoo Web Page Templates as well as a point-and-click designer, in addition to the capability to manually theatrical production with your domains' HTML.

Yahoo besides gives you choices in place of uploading, using their stress-free upload supervisor or the more traditional FTP in place of generously proportioned sites. E-mail is part of the package.

A topical addition to the Yahoo Geocities tools is the capability to start and get by a blog on your domains.

All in all, registering and hosting your domains through Yahoo is an stress-free solution in place of a mother country user or small organization.

I disagree with the comment made by some web developers that all the good domain names are taken. Search engine optimization, or seo, does not depend heavily on the www name you select. For my clients just starting out the decision choosing small business website names has never been an issue. It is a fact that all the 3 character and 4 character domain names with the key extensions are taken. Furthermore, I agree that a vast number of choice domain names are no longer available; however, the selection of a suitable www domain for your small business is possible if you remain flexible.
of the basics are overlooked. For example, a commercial enterprise in business for profit should not select a dot ORG domain simply because the dot COM was taken. This was the case from a conversation with a client interested in a site makeover. Their ORG version was online for two years with little or no backlinks or serious indexing from search engines. The mindset of getting one particular name should be reconsidered especially if it's your first online venture.

Here's a breakdown of the most desirable domain extensions and the usual purpose of each:

COM - Commercial for profit enterprise
INFO - Information only related website
NET - Companies providing internet services
ORG - Non-profit organizations

Certainly there are many more like BIZ, US, WS, and others which are all reasonable choices, but for your commercial small business my recommendation is always acquire a dot COM www domain name. The client mentioned earlier did not realize a dot ORG was intended for a non-commercial enterprise, and they decided the poor website SEO performance was something that justified getting a new dot COM. We easily found an available www domain using their company initials and one key word about their target market which is medical. Despite my advice that they keep the existing site and simply change the theme, they decided to just let it go when it expired.

My commercial site choice was my first and last name, and very unique at that. Using your name is okay, and expected if you're famous. There is, however, little or no value as far as keywords in my www domain to attract visitors, so is that a mistake for search engine optimization? Certainly not. The fact that I have collected more than 100 screenshots of generic phrases relative to my business that made Google page one is evidence the content, not the domain, is key.

Here's some advice to help you when choosing a new dot COM small business website domain name.

Start out with a list of about 10 domain names that you would like to have. Next, make a list of market related single word terms about what you do and the customer base you service. If your market is localized, consider geographical terms that relate to where you sell or provide services. Spend 30 minutes brainstorming to come up with the initial names and additional lists of single word terms. You may want another list of significant initials.

Next, search for "WhoIs" in Google to find free online services that keep a database of available domain names, and follow the link in the search results. Each database has a search box which allows you to input the domain name and extension. Begin with your first choice and work down the list and keep track of available names for review later. It may not be easy, so try combinations of the key terms as you continue to search, and keep in mind you want a domain name that is easy to spell and remember. By the time you're done you should have a half dozen or more available names, so take your time and select the best one, and then register the name immediately.

Tip: The domain name may not be significant for search engine optimization, but the length of your registration can be. My advice is registering domains for 2 years minimum, and 5 to 10 years if that's in your budget. Search engines consider that the length of your registration reflects your commitment to be online long term, so at today's prices 5 years is practical and should cost less than $50 USD.

There's nothing wrong with getting the dot COM domain name you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to take advantage of your reputation by association. In conclusion, the concept that all the good domain names are taken is a myth. You may not get exactly what you want, but practical options are available with a little research and due diligence.